Why controller-led?Talk to an expert
FRACTIONAL CFO SERVICES

No in-house CFO?
No problem.

Are you running a growing business without financial leadership? It’s a recipe for cash flow issues, inaccurate forecasts, and poor financial decisions. Without the right data and guidance, it’s hard to stay profitable or plan for growth.

Our outsourced CFO services give you the high-level financial insight you need—whether it’s improving margins, managing cash flow, or getting investor-ready. All without the cost of a full-time hire.

Talk to an expert
No in-house CFO? No problem.
Rhino Web Group
Hollywood.com
Datum
Backpack Group
LaunchPath
Coast 2 Coast HR
Emkao Foods
Buoyant
ALP
Daystorm
IHG
Arda
Venduni
Flowship
Willport
Engineered Group
Roots and herbs

Tailored executive insight: CFO expertise, aligned with your goals

Growing businesses need financial leadership—but hiring a full-time CFO just isn’t in the budget for most small teams. That’s where we come in. Our fractional CFOs bring years of experience working with U.S. small businesses across various industries—offering strategic insight tailored to your operations, goals, and stage of growth.

Strategic financial planning

From forecasting to budgeting to long-term planning, we help you build a financial roadmap that supports smart, sustainable growth. Every recommendation is grounded in your numbers—and your goals.

Tailored executive insight: CFO expertise, aligned with your goals

Dynamic budgeting and forecasting: Plan ahead with numbers you can trust

Proactive budget management

We build budgets that reflect your goals, spending habits, and cash flow realities—so you can stay on track and adjust with confidence when things change. But we don’t just help you set a budget—we help you stick to it, adapt it, and use it to drive real growth. Our CFOs bring structure to your budgeting process and turn your financial data into actionable forecasts you can rely on.

Insightful financial forecasts

Benefit from forward-looking financial forecasts that empower informed decision-making. Our forecasts aren’t just smart guesses—they’re built on real-time financial data, historical trends, and industry benchmarks. We model different growth scenarios, anticipate potential risks, and give you clear projections that support smarter hiring, pricing, and investment decisions.

Dynamic budgeting and forecasting: Plan ahead with numbers you can trust

Cash flow management: Stay liquid. Stay in control.

Optimize your liquidity

Cash flow can make or break a growing business—and without proper oversight, it’s easy to run into shortfalls. Our CFOs help you monitor, manage, and forecast your cash so you can cover expenses, fund growth, and avoid surprises. We analyze your inflows and outflows in real time to spot trends, flag risks, and ensure you always have enough cash on hand to keep operations running smoothly.

Efficient capital allocation

Whether you’re investing in inventory, hiring, or new equipment, we help you evaluate the return on every major spend. Your fractional CFO provides data-backed recommendations on where to invest, when to hold back, and how to stretch your resources further—so every dollar is working toward your long-term goals.

Cash flow management: Stay liquid. Stay in control.

Capital raising and investment: Get funding-ready—and investor-confident

Fundraising strategy and support

Whether you’re seeking a loan, pitching to investors, or preparing for growth, our CFOs help you navigate the fundraising process with strategy and precision. We identify the right funding options for your business, help you prepare pitch decks and financial models, and guide you through negotiations—so you’re ready to raise capital with confidence.

Investor relations and reporting

We prepare clear, professional financial reports, performance updates, and projections to help you meet investor expectations and maintain transparency. Your CFO ensures you’re delivering the right information at the right time—helping you build credibility, answer tough questions, and strengthen investor confidence over the long term.

Capital raising and investment: Get funding-ready—and investor-confident

Cost control and margin improvement: Boost profits—without cutting corners

Maximize profitability

Profitability doesn’t just mean making more money—it’s also about spending that income smarter. Our CFOs help you reduce costs, improve margins, and create a leaner, more profitable operation. We analyze your cost structure, spot inefficiencies, and uncover savings across operations, staffing, and overhead—so you can improve margins without sacrificing quality or customer experience.

Operational efficiency

With strategic oversight, we help streamline workflows, reduce bottlenecks, and allocate resources more effectively—so your business runs leaner, faster, and more profitably.

Cost control and margin improvement: Boost profits—without cutting corners

Tailored for every business stage

Startups: Chart a growth trajectory to attract investors with a virtual CFO.
Small Businesses: Transition to flexible Fractional CFO services.
Medium Businesses: Complement an in-house CFO with outsourced expertise.
Enterprises: Employ Fractional CFO knowledge during significant transitions.

A Fractional CFO offers an invaluable external financial perspective for any business, regardless of its size or stage.

Tailored for every business stage

The outsourced CFO advantage
Outsourced CFO services bring undeniable value, offering:

  • Clear financial insights for audits or fundraising.
  • Efficiency through top-tier accounting or ERP solutions.
The outsourced CFO advantage Outsourced CFO services bring undeniable value

Why choose CoCountant

With CoCountant Without CoCountant
Transparent monthly pricing
Dedicated bookkeeping team
Migration without vendor lock-in
Unlimited support
Payroll and expense management
Scalable solutions
Customizable financial reports

Small businesses and startups in multiple industries benefit from CoCountant's CFO Advisory

CoCountant uses the world’s best financial systems

StripeGustoAmazonFresh BooksQuickbooksExpensifyBillShopifya2xBrexSquareRamp

Our customers speak for us

Join the league of successful and stress-free growing businesses.
Oscar J Muro

Oscar J. Muro

Hiring CoCountant in 2024 was the best decision. Each month they do a great job of managing our books and reporting.
We’re a 17-year-old marketing agency and have managed our books internally. Hiring CoCountant in 2024 was the best decision I've made in a long time. Our Quickbooks account needed a lot of cleanup which they did as a 1st step while providing sound accounting recommendations.
Each month they do a great job of managing our books and reporting. As they get familiar with our business, they’re handling my time-consuming tasks like payroll. I would highly recommend CoCountant.
Colleen Rupp

Colleen Rupp

We definitely want to continue using them moving forward because of that availability and because of their knowledge.
I've recently stepped into a new role as the COO within the company and have started working more closely with two of CoCountant's bookkeepers, both of whom have been a great addition to our team. We are a small company, so we are small and mighty, and having a contractor do our accounting for us has been a great option.
They've been a huge help with getting contractor payments in and payroll, and have been readily available and willing to help with whatever we need. We definitely want to continue using them moving forward because of that availability and because of their knowledge.
Ravi Bajracharya

Ravi Bajracharya

CoCountant team is very thorough. They’ve gone above and beyond to accommodate specific requests.
CoCountant team is very thorough with their review of my transactions, and their comprehensive services help keep my books updated to provide a clear financial picture.
I also find the CoCountant team provides a great platform for communication and is always very responsive when I need them. They have also gone above and beyond to accommodate specific requests, which is very much appreciated. Thank you CoCountant team, great to have your support and expertise.
Edwin Goutier

Edwin Goutier

The value-to-cost ratio is amazing. Wonderful service for busy entrepreneurs.
The value-to-cost ratio is amazing. I save so much time using CoCountant's services, and I get more strategic intelligence on our financial situation than I could create on my own. Wonderful service for busy entrepreneurs.
Waynewright Malcom

Waynewright Malcom

I highly recommend CoCountant for any of your financial outsourcing needs.
This is my first experience with CoCountant and I can say that the service has far exceeded my expectations. The resource assigned to the Controller position has been knowledgable, technically skilled, dedicated and a great team player.
In addition, CoCountant's customer success and support processes ensure that all my expectations are met or exceeded. Without reservation, I highly recommend CoCountant for any of your financial outsourcing needs.
Mark Arthur

Mark Arthur

They’re very service-focused and great to work with! They're also extremely friendly to small businesses and our tight budgets.
I am the CEO and founder of Coast to Coast HR, servicing all of North America. We have been working with CoCountant for several months now, and after some hiccups with other organisations, I settled on CoCountant because they have done a fantastic job.
They’re very service-focused and great to work with! They're also extremely friendly to small businesses and our tight budgets. The monthly calls we get to go over the books help me immensely. It has saved me money, and I cannot recommend them more.

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