It’s a common story: mom after mom noticing a gap in the market and realizing no one was doing it quite right. You scroll through your feed, read a parenting blog, or chat with other moms, finding common problems. Maybe you realize no one has figured out how to make toddler meal prep easier, or where to find sustainable baby clothes that actually fit.
It’s a problem you’ve dealt with firsthand, something you’ve Googled late at night or vented about over coffee, something others are probably struggling with too. But unlike most people, do you just shrug it off? Or do you decide to do something about it?
If you need a little motivation to answer that question, let Mother’s Day 2025 be your reminder. Here are a few stories of moms who saw the gap, trusted their instincts, and built businesses that now make parenting just a little easier for all of us.
The Simple Folk
Jamie Morea and her cofounder (like many parents) got frustrated with kids’ clothes that shrunk, scratched, or fell apart. They wanted clothes that could handle both messy playdates and cozy naps. And when they couldn’t find it, they made it.
Their muted color palette and timeless styles make the clothes easy to mix, match, and pass down, keeping closets simpler and more sustainable.
They started with simple one-pieces and playsuits for little ones. Today, they’ve expanded into women’s clothing and ship worldwide. All built by a mostly remote team of moms who know what parents want: clothes that are easy to wear, easy to wash, and easy on sensitive skin.
Habbi Habbi
When Hanna Chiou and Anne-Louise Nieto couldn’t find fun, easy ways to teach their kids Chinese and Spanish, they didn’t wait around for someone else to create it.
They left their corporate careers and built Habbi Habbi, a set of bilingual books paired with a reading wand that speaks aloud when tapped.
Kids simply tap images, text, or icons to hear words, phrases, and sounds in both languages.
Today, Habbi Habbi has become a go-to for parents who want language exposure without screen time, all sparked by two moms’ determination to make learning meaningful for their own kids.
Playfully
Manisha Shah’s lightbulb moment came during occupational therapy visits for her premature baby. Through countless sessions with occupational therapists, she learned how simple games could make a world of difference in a baby’s development. But she also knew not every parent had access to that knowledge.
Parents get simple, step-by-step activities designed to boost motor skills, language, and social development using everyday household items.
In just six months, Playfully tripled its user base, becoming a lifeline for parents who want their everyday moments to fuel brain growth, not contribute to mindless screen time or brain rot.
Lalo
When Jane Daines became a mom, she quickly realized the baby gear on the market didn’t fit modern family life: clunky, overdesigned, and anything but practical.
Alongside her cofounder, she set out to change that. But they didn’t want to launch dozens of products at once. Instead, they focused on the items parents actually reach for every single day.
Lalo’s journey began with The Daily, a sleek stroller designed to handle both playground sprints and grocery store runs. Their next creation, The Chair, a 2-in-1 convertible high chair, sold out in just two weeks. Today, Lalo keeps growing with thoughtfully designed baby essentials, all inspired by what Jane and her friends needed at home, tested right in their own living rooms.
Chewbeads
Lisa Greenwald just wanted to wear a necklace without having to pry it out of her baby’s mouth every five minutes. Like a lot of moms, she noticed her son chewed on everything, especially her jewelry. Instead of abandoning her love for necklaces, she got to work.
Lisa and her husband Eric created Chewbeads, a line of soft, chew-safe necklaces and bracelets that double as teethers. Made from 100% silicone and free from BPA, phthalates, and other chemicals, the beads soothe sore gums while giving parents an accessory they’re happy to wear out of the house.
Since launching in 2009, Chewbeads has gone from a kitchen-table project to a nationwide brand, now offering teethers, toys, and pacifier clips in over 2,000 stores.
The back-office reality behind every mompreneur’s success story
Each of these mompreneurs saw a need, tackled it head-on, and built businesses that are changing the way parents navigate the challenges of raising kids. These women proved that motherhood and entrepreneurship can go hand in hand.
But once the orders rolled in and their business grew, it was clear: playdates, prototypes, and product launches were only part of the picture. From inventory management to payroll, running a business also means managing the financial side. And doing it all doesn’t mean doing it alone.
That’s where CoCountant comes in. We take care of your bookkeeping and accounting so your mompreneur brain stays focused on building your business, not bookkeeping.
Whether you’re launching a product, scaling your brand, or handling day-to-day operations, staying on top of your finances is critical. Here’s how our bookkeeping services for small businesses can help:
- Daily bookkeeping: We make sure every expense, income, and transaction is neatly sorted and easy to track so your books stay up-to-date without you having to stress over receipts.
- Tax filing and preparation: From deductions to filing, we ensure your business is ready for tax time without the last-minute scramble.
- Direct bookkeeper access: Reach out to your bookkeeper directly, ensuring continuous and efficient communication.
